Patagonia Forward Initiative

Brand Extension/Campaign

Relief effort deliverables and
digital components

Volunteers from Patagonia travel to Haiti and Rwanda conducting workshops for the locals on how to make tents, tarps, and handbags from recycled Patagonia threads and fabrics.

Deliverables include an information booklet, promo DVD, direct mailer, bracelet, luggage tag, business card, and hat worn by the volunteers.

(below) Forward Initiative App Checklist: Check off the clothes you donate and see what you can make for a family of three,
such as a handbag or a small tent.

Patagonia Forward Initiative Deliverables Patagonia Forward Initiative Deliverables Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative

Patagonia Forward Initiative

Brand Extension/Campaign

Relief effort deliverables and digital components

Volunteers from Patagonia travel to Haiti and Rwanda conducting workshops for the locals on how to make tents, tarps, and handbags from recycled Patagonia threads and fabrics.

Deliverables include an information booklet, promo DVD, direct mailer, bracelet, luggage tag, business card, and hat worn by the volunteers.

(below) Forward Initiative App Checklist: Check off the clothes you donate and see what you can make for a family of three, such as a handbag or a small tent.

Patagonia Forward Initiative Deliverables Patagonia Forward Initiative Deliverables Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative Patagonia Forward Initiative